SamyciaWood » happy planet http://samyciawood.com/wp branding, food, travel and fun Sun, 20 Jun 2010 03:13:09 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Happy Planet http://samyciawood.com/wp/2009/09/happy-planet/ http://samyciawood.com/wp/2009/09/happy-planet/#comments Sun, 20 Sep 2009 19:54:27 +0000 Samyciawood http://samyciawood.com/wp/?p=499 Happy Planet create great juices. They are a premium product which many people buy as a treat or part of a healthy diet. The label design had to strike a balance between premium and the organic healthy nature of the product. We achieved this by using clean typography with a style of wood-carved hand made illustrations.

Items designed: Juice bottle labels, water label, packaged fresh fruit labels, point of sale materials, posters, promotional clothing
Project deliverables: Art director and designer
Design company: Kaldor

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]]> http://samyciawood.com/wp/2009/09/happy-planet/feed/ 0 Extreme purple http://samyciawood.com/wp/2009/09/extreme-purple/ http://samyciawood.com/wp/2009/09/extreme-purple/#comments Sat, 19 Sep 2009 23:29:17 +0000 Samyciawood http://samyciawood.com/wp/?p=410 hp

I had the opportunity a few years ago to design juice labels for Happy Planet. Yesterday on a hot sunny day I enjoyed a chilled ‘Extreme Purple’ (it was so good). On review of their website I discovered they have grown as a company, now offering a variety of drinks and soups. Great quality produce makes for a great product. They are also heavily involved in supporting the community and over the years have donated in excess of one million bottle of juice.

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