SamyciaWood » fun http://samyciawood.com/wp branding, food, travel and fun Thu, 07 Apr 2011 05:53:21 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 More parkour – The Office style http://samyciawood.com/wp/2010/01/more-parkour-%e2%80%93-the-office-style/ http://samyciawood.com/wp/2010/01/more-parkour-%e2%80%93-the-office-style/#comments Thu, 14 Jan 2010 05:16:21 +0000 Samyciawood http://samyciawood.com/wp/?p=1057 parkour-2

Watch it here – the end is the best.

]]> http://samyciawood.com/wp/2010/01/more-parkour-%e2%80%93-the-office-style/feed/ 0 CPR first time http://samyciawood.com/wp/2010/01/cpr-first-time/ http://samyciawood.com/wp/2010/01/cpr-first-time/#comments Thu, 14 Jan 2010 05:10:11 +0000 Samyciawood http://samyciawood.com/wp/?p=1052 CPR

This ad uses humour to create interest for a service that people are either not interest in or have personal health concerns. It addresses them all in a naughty manor without eroding the message. Enjoy watching it.

]]> http://samyciawood.com/wp/2010/01/cpr-first-time/feed/ 0 Bikram’s Yoga Metrotown http://samyciawood.com/wp/2009/09/bikrams-yoga-metrotown/ http://samyciawood.com/wp/2009/09/bikrams-yoga-metrotown/#comments Sun, 20 Sep 2009 20:15:58 +0000 Samyciawood http://samyciawood.com/wp/?p=551 When people refer to “hot yoga” they are referring to Bikram’s Yoga. The Bikram’s Metrotown wanted to attract new customers to their classes and chose to run a series of transit advertisements. The company has an inclusive policy. Regardless of your body type, age or physical ability you are welcome at the yoga studio.

This led to the concept for the campaign. By using everyday people we injected a little humour without being derogatory.

The campaign was a huge success resulting in a large influx of inquires for the different yoga classes.

Project Deliverables: Skytrain advertising
Role: Art director, primary designer, copywriter, art direction of photography
Design company: Industrial Brand

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]]> http://samyciawood.com/wp/2009/09/bikrams-yoga-metrotown/feed/ 0 The same winning four chords http://samyciawood.com/wp/2009/09/the-same-winning-four-chords/ http://samyciawood.com/wp/2009/09/the-same-winning-four-chords/#comments Sat, 19 Sep 2009 22:15:08 +0000 Samyciawood http://samyciawood.com/wp/?p=351 axis

Did you know there is a formula to writing a hit pop song – yes, all you need is 4 chords.

I heard this whilst listening to my usual English Radio 1 Scott Mills podcast, it is by an Australian band called The Axis of Awesome, they remind me of Jack Blacks band Tenacious-D.

It is funny and well worth watching. Watch it here (this includes a list of who originally sang the song). Watch it performed live.

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