Ensuring that every contact point for your company delivers the same consistent message can be a lot of work. But that extra effort can contribute to a very successful brand experience.
I was heading home today …

Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, marketing strategists can …

As humans we need consistency, we crave it, our lives would spin out of control without it.
Imagine going to work and all your files on your computer are not in the same folders that they …

As a branding designer I have strong opinions about companies ‘cutting corners’ to try and save money at the cost of their brand image.
That being said when I saw that this local dollar store had …

Your corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product …

If you are a business owner working on the development and growth of your own company it can be a challenge no matter what industry you are in. This can range from generating more sales, …