How to create a successful corporate message.
headline »
Sat, 12/09/09 – 17:50

Your corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product …

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Branding & Design

View my work and read my branding articles.

five

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Foodists

Foodists.ca is a food blog that I contribute to. Read my posts.

Quicky

Sometimes there is only enough time for a quicky.

Tourism BC

Tourism

The difference a good handle can make
Sun, 24/01/10 – 10:55
The difference a good handle can make

Ensuring that every contact point for your company delivers the same consistent message can be a lot of work. But that extra effort can contribute to a very successful brand experience.
I was heading home today …

Cheeseburger
Sun, 24/01/10 – 10:53
Cheeseburger

This is a ‘mock’ ad I made for McDonald’s. It uses the familiar sound of the chickadee. It implants subconsciously the familiar sound of the chickadee with the word ‘cheeseburger’. Now every time you hear …

The case of the missing $20 bill – where customer service and brand collide.
Sun, 24/01/10 – 10:50
The case of the missing $20 bill – where customer service and brand collide.

Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, marketing strategists can …

More parkour – The Office style
Thu, 14/01/10 – 1:16
More parkour – The Office style

Watch it here – the end is the best.

CPR first time
Thu, 14/01/10 – 1:10
CPR first time

This ad uses humour to create interest for a service that people are either not interest in or have personal health concerns. It addresses them all in a naughty manor without eroding the message. Enjoy …

Parkour motion reel
Thu, 14/01/10 – 1:04
Parkour motion reel

This is a motion reel using paper folding and movement to represent parkour. It’s simple and breathtaking. Watch here.

Let the beat build
Thu, 14/01/10 – 1:00
Let the beat build

A great track with an even better video. It is the simplicity and the fact it was shot in one take that makes this video good. Enjoy. Click here to watch.

lamb chops with spiced potato mash
Wed, 6/01/10 – 3:54
lamb chops with spiced potato mash

This was really great. The lamb was cooked in the oven, just a little more than medium rare. The chops were organic with a good amount of wholesome fat on them. Also now that I …

Salmon and ginger fishcakes with sweet-and-sour salad
Wed, 6/01/10 – 3:38
Salmon and ginger fishcakes with sweet-and-sour salad

This was the first time I have ever made fishcakes, so I thought I would download a recipe online. With some small alterations it turned out rather well.
Here is the recipe:
Serves 4
Ready in 30 minutes

Ingredients

500g …

HCMA
Sun, 13/12/09 – 19:28
HCMA

HCMA are a Canadian Architectural firm. They design buildings with specific attention to the way people will interact and use the intended space. During the initial research stage of this project it became apparent that …