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Articles in the Featured Category

Breaking your Brand Promise
Saturday, 13 Feb, 2010 – 18:03
Breaking your Brand Promise

When my daughter was about 8 months old we received 5 Disney books in the mail. What a great idea I thought.
I relate to this shameless promotion by Disney in two ways.
1)   I wish my …

Does a cheap business card cheapen your brand?
Wednesday, 6 Jan, 2010 – 3:12
Does a cheap business card cheapen your brand?

We all like to cut financial corners sometimes especially in tight economic times. However, at what point does it start to work against you or even damage your brand image or business?
I will use a …

Accepting brand change
Wednesday, 6 Jan, 2010 – 3:00
Accepting brand change

Consistency is a good thing, it helps build brand loyalty and we become comfortable with things being a certain way. Most people don’t like change and when it occurs we often relate to it as a …

Same Same But Same. How consistency builds brand loyalty.
Thursday, 12 Nov, 2009 – 17:41
Same Same But Same. How consistency builds brand loyalty.

As humans we need consistency, we crave it, our lives would spin out of control without it.
Imagine going to work and all your files on your computer are not in the same folders that they …

A home business is still a business
Sunday, 20 Sep, 2009 – 18:32
A home business is still a business

As the title of this article suggests, if you have a home business then you are still running a business and therefore it should still be treated as a business.
This is essential for your brand …

Branding a branding company
Saturday, 12 Sep, 2009 – 17:46
Branding a branding company

If you are a business owner working on the development and growth of your own company it can be a challenge no matter what industry you are in. This can range from generating more sales, …