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Articles in the Branding & Design Category

Accepting brand change
Wednesday, 6 Jan, 2010 – 3:00
Accepting brand change

Consistency is a good thing, it helps build brand loyalty and we become comfortable with things being a certain way. Most people don’t like change and when it occurs we often relate to it as a …

HCMA
Sunday, 13 Dec, 2009 – 19:28
HCMA

HCMA are a Canadian Architectural firm. They design buildings with specific attention to the way people will interact and use the intended space. During the initial research stage of this project it became apparent that …

Same Same But Same. How consistency builds brand loyalty.
Thursday, 12 Nov, 2009 – 17:41
Same Same But Same. How consistency builds brand loyalty.

As humans we need consistency, we crave it, our lives would spin out of control without it.
Imagine going to work and all your files on your computer are not in the same folders that they …

A home business is still a business
Sunday, 20 Sep, 2009 – 18:32
A home business is still a business

As the title of this article suggests, if you have a home business then you are still running a business and therefore it should still be treated as a business.
This is essential for your brand …

District – South Main
Sunday, 20 Sep, 2009 – 16:19
District – South Main

District, South Main is a real estate development just off Main Street on 7th Avenue. Main Street is an interesting neighborhood mixing the new and modern with the artistic and ‘eccentric’.

The developer, Amacon, had not …

Elysian Coffee
Sunday, 20 Sep, 2009 – 16:17
Elysian Coffee

Elysian is a boutique coffee shop with two locations in Vancouver as well as a North American based consulting business. Elysian treat coffee very seriously, taking care and pride in the whole process from sourcing …

Bikram’s Yoga Metrotown
Sunday, 20 Sep, 2009 – 16:15
Bikram’s Yoga Metrotown

When people refer to “hot yoga” they are referring to Bikram’s Yoga. The Bikram’s Metrotown wanted to attract new customers to their classes and chose to run a series of transit advertisements. The company has …

Yaaway
Sunday, 20 Sep, 2009 – 16:12
Yaaway

Yaaway.com is an online community, focused on the subject of Jesus. It is a non-denominational website and celebrates Jesus as the man and the lessons he taught.
This was an interesting design challenge as the design …

Industrial Brand
Sunday, 20 Sep, 2009 – 16:10
Industrial Brand

How do you brand a branding company?
This was the challenge! Keeping focused and reviewing the existing brand; interviewing past and present clients and participating in a full-day brand discovery workshop all contributed to understanding who …

UniverCity
Sunday, 20 Sep, 2009 – 16:07
UniverCity

UniverCity is a sustainable urban community on Burnaby Mountain in British Columbia. We were hired by the Trust who manages the land to create stationery and promotional pieces showcasing the location and breath-taking views of …