After the success of our branding and marketing work for District we were asked to work again with the developer Amacon. Whereas District required more creative marketing and branding, Mcgreggor was more traditional, attracting the …

Your corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product …

I attended a business and marketing course once where the presenter warned people not to place their business cards in the bathroom. He acknowledged that if a business card is placed above a urinal you …

When my daughter was about 8 months old we received 5 Disney books in the mail. What a great idea I thought.
I relate to this shameless promotion by Disney in two ways.
1)   I wish my …

Many shopping malls have had mall directories since they opened. For the last few years the larger ones have had mall directories that are printed as a brochure that you can take with you. What …

I believe there is always room for every person to grow, personally and professionally. But as an Art Director (and father of a two year old) my ‘spare’ time for a conference is very limited. …

Ensuring that every contact point for your company delivers the same consistent message can be a lot of work. But that extra effort can contribute to a very successful brand experience.
I was heading home today …

This is a ‘mock’ ad I made for McDonald’s. It uses the familiar sound of the chickadee. It implants subconsciously the familiar sound of the chickadee with the word ‘cheeseburger’. Now every time you hear …

Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, marketing strategists can …

We all like to cut financial corners sometimes especially in tight economic times. However, at what point does it start to work against you or even damage your brand image or business?
I will use a …