Articles in the Branding & Design Category
When my daughter was about 8 months old we received 5 Disney books in the mail. What a great idea I thought.
I relate to this shameless promotion by Disney in two ways.
1) I wish my …
Many shopping malls have had mall directories since they opened. For the last few years the larger ones have had mall directories that are printed as a brochure that you can take with you. What …
I believe there is always room for every person to grow, personally and professionally. But as an Art Director (and father of a two year old) my ‘spare’ time for a conference is very limited. …
Ensuring that every contact point for your company delivers the same consistent message can be a lot of work. But that extra effort can contribute to a very successful brand experience.
I was heading home today …
This is a ‘mock’ ad I made for McDonald’s. It uses the familiar sound of the chickadee. It implants subconsciously the familiar sound of the chickadee with the word ‘cheeseburger’. Now every time you hear …
Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, marketing strategists can …
We all like to cut financial corners sometimes especially in tight economic times. However, at what point does it start to work against you or even damage your brand image or business?
I will use a …
Consistency is a good thing, it helps build brand loyalty and we become comfortable with things being a certain way. Most people don’t like change and when it occurs we often relate to it as a …
HCMA are a Canadian Architectural firm. They design buildings with specific attention to the way people will interact and use the intended space. During the initial research stage of this project it became apparent that …
As humans we need consistency, we crave it, our lives would spin out of control without it.
Imagine going to work and all your files on your computer are not in the same folders that they …
