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Home » Branding & Design

The Home Depot Store Directory

Submitted by Samyciawood on Saturday, 13 February 2010

homedepot

Many shopping malls have had mall directories since they opened. For the last few years the larger ones have had mall directories that are printed as a brochure that you can take with you. What great customer service that is as it helps to eliminate the frustration that comes with being lost (unless you’re the type of person who can’t read maps very well).

I have  found myself (as I am sure you have) on many occasions searching up and down aisles for an attendant, desperately requiring help to find a product & for advice. The other day I went into The Home Depot and was greeted by a lovely lady, welcoming me and offering a Store Directory. What a fantastic idea to enable me just to proceed to the aisle I  required.

However, as much as I appreciate this, I can’t help being a little skeptical in their intentions for doing so. Maybe, just maybe, if companies like The Home Depot hand out Store Directories making their customers more independent then they won’t need to hire as many staff. As a result there will be nobody around to give me assistance when I  DO need it.

As I said, “maybe, just maybe”.

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