Articles Archive for January 2010
Does a cheap business card cheapen your brand?
We all like to cut financial corners sometimes especially in tight economic times. However, at what point does it start to work against you or even damage your brand image or business?
I will use a …
Accepting brand change
Consistency is a good thing, it helps build brand loyalty and we become comfortable with things being a certain way. Most people don’t like change and when it occurs we often relate to it as a …
