Cheeseburger
This is a ‘mock’ ad I made for McDonald’s. It uses the familiar sound of the chickadee. It implants subconsciously the familiar sound of the chickadee with the word ‘cheeseburger’. Now every time you hear the bird sing you will automatically think cheeseburgers and by association connect that with McDonald’s. Play the video below. IMPORTANT: Allow the video to fully load before watching.










