The cost of inflation
Submitted by Samyciawood on Sunday, 20 September 2009
As a branding designer I have strong opinions about companies ‘cutting corners’ to try and save money at the cost of their brand image.
That being said when I saw that this local dollar store had increased its prices from $1 to $1.25 and had slapped a ‘.25’ sticker on top of their existing signage (see photo above), I thought it was classic. Why? Because it’s aligned with their brand message. People shop there to save money and they followed this to the letter when it came time to update their signage. Classic.
