Rick Hansen Fishing Challenge
Submitted by Samyciawood on Sunday, 20 September 2009
Every year, Rick Hansen organizes a Fishing Challenge as a fundraiser for his charity. People pay $6,000 for 5 days of fishing at Langara Fishing Lodge in the Queen Charlotte Islands. The invitation to the event describes the often-busy lifestyle of the clientele that customarily attended this event. Upon arrival, the guests received a guidebook containing images and information for their stay. The cover was blind embossed and used words to reflect the experience of the event; such as lure, calm waters, exhilarating and friendship.
Project deliverables: Invitation and guidebook design
Role: Art director & designer
Design company: Kaldor
