Making the best of a bad situation
Submitted by Samyciawood on Saturday, 19 September 2009
It was just a matter of time until one of us blogged about Michael Jackson and his recent exit from the stage of life. Most of you will know that he was scheduled to do 50 shows at the 02 Arena in London. Well, now that he’s a gonna, AEG Live (who were responsible for signing him for the shows) have to give back all the money to people who bought the tickets.
Ouch.
So, those clever business people put on their thinking caps and came up with what in my opinion is a BRILLIANT strategy. Ticket holders are given a choice of a full refund or keeping their tickets as a memento. Even if only 10-20% of people keep their tickets it will save them A LOT of money. Did I mention ‘brilliant’ already?
