How do you brand a branding company?

This was the challenge! Keeping focused and reviewing the existing brand; interviewing past and present clients and participating in a full-day brand discovery workshop all contributed to understanding who Industrial Brand is as a company.

The word mark is strong and reflective of it’s name. By removing part of the ‘n’ and the ‘u’ without interfering with legibility we are challenging the norm and exposing part of our process. We developed the typography into a system of pipes used as a brand element, communicating connectivity, process and creativity.

The typeface chosen for the tagline ‘Where Ideas Work’ is clean and modern. We felt this counterbalanced the typography of the wordmark, reflecting the diversity of design styles of the studio.

Project deliverables: Brand creation, identity, stationery, business forms, promotional clothing
Role: Identity, print and clothing – Art director and co-designer. Website – Art director
Design company: Industrial Brand

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