Happy Planet create great juices. They are a premium product which many people buy as a treat or part of a healthy diet. The label design had to strike a balance between premium and the organic healthy nature of the product. We achieved this by using clean typography with a style of wood-carved hand made illustrations.

Items designed: Juice bottle labels, water label, packaged fresh fruit labels, point of sale materials, posters, promotional clothing
Project deliverables: Art director and designer
Design company: Kaldor

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