End Shredder Hunger
Submitted by Samyciawood on Sunday, 20 September 2009
How do you get a potential employee’s attention in a world where everyone is bombarded with information?
“End Shredder Hunger” was my answer!
Rather than trying to convince people NOT to recycle the promotional piece, this marketing strategy attempts to encourage the act of disposal. Using humour and intrigue, this strategy has proven to be very successful.
The logo for this campaign was created by shredding a computer printout of the poster; scanning it and then reprinting it.
Project deliverables: Identity & self-promotional materials
Role: Designer
Design company: For my own self-promotion
