Different was a Branding and Communication Design company. To reflect its name the wordmark design had to be different. We achieved this by removing the main body of the f’s and rotating the e’s to enable flow when read. The laser-cut business cards always got noticed and people would interact with the cards. When participating in follow up calls for potential new business the cards acted as a great ‘call back’ reminder to people.

The tagline “what makes you” invited people to inquire into what made them different. If they were unsure, it was a good entry point for discussion about our services and how we could help them stand apart in their industry.

Project deliverables: Brand creation, identity, stationery, business forms, promotion
Role: Designer
Design company: Different (self owned business)

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