Bikram’s Yoga Metrotown
Submitted by Samyciawood on Sunday, 20 September 2009
When people refer to “hot yoga” they are referring to Bikram’s Yoga. The Bikram’s Metrotown wanted to attract new customers to their classes and chose to run a series of transit advertisements. The company has an inclusive policy. Regardless of your body type, age or physical ability you are welcome at the yoga studio.
This led to the concept for the campaign. By using everyday people we injected a little humour without being derogatory.
The campaign was a huge success resulting in a large influx of inquires for the different yoga classes.
Project Deliverables: Skytrain advertising
Role: Art director, primary designer, copywriter, art direction of photography
Design company: Industrial Brand
