Your corporate message consists of who you are, what you are selling and what differentiates you from your competitors. It is communicated to your target audience, the people who are going to purchase your product …
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Many shopping malls have had mall directories since they opened. For the last few years the larger ones have had mall directories that are printed as a brochure that you can take with you. What great customer service that is as it helps to eliminate the frustration that comes with being lost (unless you’re the type of person who can’t read maps very well).
I have found myself (as I am sure you have) on many occasions searching up and down aisles for an attendant, desperately requiring help to find a product & for advice. The other day I went into The Home Depot and was greeted by a lovely lady, welcoming me and offering a Store Directory. What a fantastic idea to enable me just to proceed to the aisle I required.
However, as much as I appreciate this, I can’t help being a little skeptical in their intentions for doing so. Maybe, just maybe, if companies like The Home Depot hand out Store Directories making their customers more independent then they won’t need to hire as many staff. As a result there will be nobody around to give me assistance when I DO need it.
As I said, “maybe, just maybe”.
I pride myself that I have never stolen anything in my whole life. But every morning as I walk my daughter to daycare I pass a house and see sausages just hanging outside the window. …
I believe there is always room for every person to grow, personally and professionally. But as an Art Director (and father of a two year old) my ‘spare’ time for a conference is very limited. …
Ensuring that every contact point for your company delivers the same consistent message can be a lot of work. But that extra effort can contribute to a very successful brand experience.
I was heading home today …
This is a ‘mock’ ad I made for McDonald’s. It uses the familiar sound of the chickadee. It implants subconsciously the familiar sound of the chickadee with the word ‘cheeseburger’. Now every time you hear …
Brand, customer retention, business development, profit, sustainability, these long-term, big-picture elements of a company can each be built or toppled by day-to-day customer service. Designers can develop a brilliant look for you, marketing strategists can …
This ad uses humour to create interest for a service that people are either not interest in or have personal health concerns. It addresses them all in a naughty manor without eroding the message. Enjoy …
This is a motion reel using paper folding and movement to represent parkour. It’s simple and breathtaking. Watch here.
A great track with an even better video. It is the simplicity and the fact it was shot in one take that makes this video good. Enjoy. Click here to watch.
This was really great. The lamb was cooked in the oven, just a little more than medium rare. The chops were organic with a good amount of wholesome fat on them. Also now that I …
This is the best Olympic training video I have seen to date ;-) (Link)
Latin plant name: Sarcococca hookeranan 'Humilis' is commonly known as Sweet Box
It's a cruel world when you are a hairy guy and are balding. ;-(
Modern day flirting: "You're my fav' my five"
Ever noticed how all of women's problems start with men? MEN tal illness, MEN strual cramps. MEN tal breakdown and MEN opause. he he
